Legal

Privacy Policy

Last updated: May 20, 2026

Innovaid Co. (the "Company") establishes and presents the following privacy policy to protect the personal information of visitors to the Dentlink marketing website at dentlink.io (the "Site"). This policy applies only to the Site. If you use the Dentlink service platform at portal.dentlink.io, the Dentlink Portal privacy policy applies separately.

1. Information We Collect

1.1 Information You Provide

Newsletter subscription: email address, first name, and last name.
Contact forms: name, email, and message content if you reach out to us.

1.2 Information Collected Automatically

When you visit the Site, the following information may be collected automatically through analytics tools and cookies:

IP address and approximate geographic location;
browser type, operating system, and device information;
pages visited, time spent on each page, bounce rates, and click behavior;
referral source (search engine, social media, or direct);
UTM campaign parameters (stored in browser sessionStorage, not transmitted to our servers).

1.3 Analytics Services

The Site uses Google Analytics (GA4) and Amplitude to understand how visitors use the Site. These services may collect information such as gender, age group, interests, and device information through cookies and similar technologies.

2. Purpose of Processing Personal Information

We collect and use personal information for the following purposes:

Delivering newsletter content you have subscribed to;
Responding to inquiries and communications;
Analyzing Site usage to improve content and user experience;
Displaying relevant advertisements and measuring their effectiveness;
Complying with applicable laws and regulations.

3. Cookies and Similar Technologies

The Site uses the following cookies and local storage:

Theme preference (localStorage): remembers your light/dark mode choice.
Google Analytics (_ga, _ga_*): measures site traffic and behavior.
Amplitude: tracks aggregated usage patterns.
Image optimization (Robin Image Optimizer): serves WebP versions of images for faster loading.
UTM parameters (sessionStorage): carries campaign attribution to the Dentlink Portal when you sign up. This data stays in your browser and is cleared when you close the tab.

You may refuse cookies by changing your browser settings. However, some features of the Site may not function properly if cookies are disabled.

4. Retention Period

We retain personal information only for as long as necessary to fulfill the purposes described in this policy. Newsletter subscriber information is retained until you unsubscribe. Analytics data is retained according to the default retention settings of each analytics provider (typically 14 months for GA4).

5. Sharing with Third Parties

We do not sell your personal information. We may share information with the following categories of service providers, who are contractually bound to protect your data:

Analytics providers: Google (GA4), Amplitude;
Cloud hosting: Kinsta (Google Cloud Platform);
Newsletter delivery: email service providers used to send subscribed content;
Content delivery: CDN providers for serving Site assets.

6. Your Rights

You may exercise the following rights at any time by contacting us:

Access, correct, or delete your personal information;
Withdraw consent for data processing;
Request suspension of processing;
Unsubscribe from the newsletter via the unsubscribe link in any email.

7. Data Subject Rights: EU (GDPR)

If you are a resident of the European Union, we process your personal information in compliance with the General Data Protection Regulation (GDPR). You have the right to request access, rectification, erasure, restriction of processing, data portability, and to object to processing. You may also lodge a complaint with your local data protection authority. If we transfer your data outside the EEA, we ensure appropriate safeguards are in place.

The Site is not directed at children. We do not knowingly collect personal information from individuals under the age of 16 in the EEA.

8. Data Subject Rights: California (CCPA)

If you are a California resident, you have the right to know what personal information we have collected, to request deletion, and to opt out of the sale of personal information. We do not sell personal information. We do not discriminate against users who exercise their privacy rights.

9. Security Measures

We take the following measures to protect personal information:

Technical: HTTPS encryption, secure hosting on managed infrastructure, access controls;
Administrative: internal data handling policies, limited access to personal data;
Physical: managed cloud infrastructure with enterprise-grade physical security.

10. Links to Other Services

The Site contains links to third-party websites and the Dentlink Portal (portal.dentlink.io). Each has its own privacy policy. We are not responsible for the privacy practices of third-party sites. We encourage you to review their policies.

11. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or applicable law. Material changes will be announced on the Site at least 30 days before they take effect.

12. Contact

For questions or requests regarding this Privacy Policy, please contact us:

Innovaid Co.
Email: support@dentlink.io

This Privacy Policy applies only to the Dentlink marketing website (dentlink.io). For the Dentlink service platform, please refer to the Dentlink Portal privacy policy.